THE STRUCTURE OF A STRATEGIC PLAN

  • It describes the preferred future for the Organization in the context of its world
    • It is not a plan for the industry it represents.
  • It is a plan to plan
    • It is about identifying issues and priorities and direction, not supplying answers and finished products.
  • It is a communication tool
    • Sets out the value of the Organization – and the need for continuous improvement
    • Sets realistic, achievable Targets
    • A Priority Template
    • Sets out Accountabilities
  • It has structure
    • Purpose
    • Vision
    • Mission (in an agreed time frame, at least three years, usually five, or longer)
    • Strategic Themes/Key Results Areas
    • Strategic Objectives & Goals
    • S.W.O.T. (in appendix)
  • It is brief!
    • Not more than 10 pages (up to 20 including appendices)